Should I be embarrassed not to have posted a blog entry since February 2008?
Maybe not so much, according to a recent article I read in the NY Times, “Blogs Falling in an Empty Forest.” It’s certainly not uncommon, apparently, according to these excerpts:
“…many people start blogs with lofty aspirations — to build an audience and leave their day job, to land a book deal, or simply to share their genius with the world. Getting started is easy, since all it takes to maintain a blog is a little time and inspiration. So why do blogs have a higher failure rate than restaurants?
According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of blogs being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled.”
…Richard Jalichandra, chief executive of Technorati, said that at any given time there are 7 million to 10 million active blogs on the Internet, but ‘it’s probably [only] between 50,000 and 100,000 blogs that are generating most of the page views.‘ He added, ‘There’s a joke within the blogging community that most blogs have an audience of one.'”
So why was I gone so long?
First, out of loyalty to my former employer, Nami Media. I mean, should I really post articles like “Google: Monopolist in the Making?” when Nami actually partners with companies I might mention? I’d really rather see Nami succeed, and while I was President, I didn’t think it was a good idea.
Second, I’ve been frustrated with my blog host, Yahoo Small Business. Why do they keep their WordPress stuck on version 2.02 from, like, 2007? My blog got hacked into, because Yahoo won’t keep the platform up-to-date. Yet it’s such a hassle to switch – any suggestions?
Finally, with all my focus on Nami, I found that inspiration and activities with my typical subjects, namely lead-gen, Internet security and angel investing, had not really been there. But no more. The energy is back.
Here’s to re-starting my blog. Look, I’m happy just moving my blog audience audience from ZERO back to ONE!