One of the ironies of writing a blog is that the busier I am, the less time I have to write blog articles. Not being a professional writer, or even a paid journalist, I can really only write in my free time, even though I enjoy writing about my industry. Paid work (and kids and wife) come first.
Free time has been at a premium lately, since I joined Nami Media Inc. as President in July 2007. Nami is in the “Internet Advertising Technology” business, and we develop and run systems which online advertisers and site publishers use to manage PPC Search campaigns and CPA Affiliate campaigns. PPC (pay-per-click) and CPA (cost per action) are known as performance marketing: advertisers only pay for their ads when customers perform an action. This is the hottest growing area of Internet advertising, led by Google.
Nami Media, which started in 2001, has developed very effective platforms which help marketers manage their advertising. Most of these marketers are quite sophisticated, but they are in smaller companies without the technology resources which are needed to compete in a rapidly-changing, innovating marketplace.
For example, a key technology from Nami is click-fraud detection and filtering, which is necessary to protect advertisers from paying for fraudulent clicks. Another key technology is optimization (generating maximum performance by tweaking various inputs). By aggregating many smaller marketers, Nami has achieved critical mass in systems development and management.
It’s an exciting time, and I’ll keep everyone posted on developments. The fact that our revenue is exploding shows we’re on to something good. And, okay, I’ll try to write a few articles along the way…