Pitfalls of Online Advertising: RON and the Mounties
Thursday, February 22nd, 2007The Royal Canadian Mounted Police, which I’m sure is an effective police force, learned this week that it’s not a very savvy Internet advertiser, despite the force’s good intentions. I’ll bet they don’t even know why. Here’s my guess: they were felled by a concept called “RON” - “Run of Network” ads.
The RCMP ran a […]
