BeJane.com: Branding in Web 2.0
Wednesday, September 6th, 2006Launching a new brand identity in a Web 2.0 world is one of the greatest challenges a young company faces. BeJane is a company doing it right. Here are a couple of the old ways:
If the goal is high traffic (i.e. web users), then you want generic terms, like www.WomensShoes.com, which many users typically type in when […]
